Second Sephora locating in West Town Mall

Beauty lovers rejoice. A second Sephora will be opening in West Town Mall on Friday.

The location will be on the other end of the mall inside JCPenney, where shoppers will find 2,600-square-feet of makeup, skincare, fragrance and other beauty accessories.

JCPenney partnered with Sephora back in 2006 to open these store-within-stores in an effort to lure young female shoppers. The JCPenney off Parkside Drive in Turkey Creek has a similar set up.

Sephora opened a megastore in the Dillard’s wing of West Town Mall in 2008 to the delight of fans.

The Sephora inside JCPenney will open at 10 a.m. with plenty of freebies for customers who arrive early.